We’ve been game-changers since we entered the scene in 2007. Back then it was generally accepted that a shoe
could not look good and feel great, especially after hours of wearing. We responded with a sandal that combined style with
world-class science – and we continue to dream, innovate, and defy conventions. Our mission is to raise the energy of the world
and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.
BIOMECHANICALLY BRILLIANT
Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement.
Feel and perform your best, every day. We apply the research, cutting-edge science, and testing, usually reserved for sports performance shoes, across our whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day? Ballet flats, beach flip-flops, platforms, wellies…we believe almost any style can be re-engineered to be easier on your body and ultra-comfortable underfoot.
Comfort
We bring it to every style, designing shoes to create the most even distribution of body weight possible. Each of our midsoles achieves this in a different way to complement the silhouette. We wouldn’t use the same technology with a sneaker and a ballerina, for example. But both will keep your feet feeling as happy at the end of the day as they do at the beginning.
Fashion
From casual trainers to elegant workwear, you'll find the perfect style for your days and nights.